What a brand actually is and why does it matter?
There’s nothing without a brand. A brand is an integral part of everything we do. It’s both the founder’s personal brand and the brand of the product that was created. It’s simply there; we can’t say it doesn’t exist.
How to protect a brand from "creative theft"?
It’s essential to define the key aspects right from the start. Because if you don’t, every output will end up being completely different, and the result will look disastrous.
How much does a brand cost?
The most important thing is to realize how much I’ll lose if I do nothing.
How long does it take to build a brand?
The key to success is agreeing that the change is significant and strategic.
How culture, leadership and brand work together?
A culture that supports initiative, cooperation, and taking responsibility is completely different and much more effective for brand building than a culture where people wait for instructions from above.