Aimtec
The story of being digital. Faster.
Aimtec, an exceptional company competing with the big players in the digital manufacturing and logistics market needed to shift its strategic development considerations and strengthen its brand so that no one in the large manufacturing corporations would doubt it.
Client
Services
Brand Positioning Corporate Visual Identity Marketing Materials Design Web Design Lead
Industries
Software
Date
2017
Strategy
It was clear that, as a software company from the Czech Republic, it still had to overcome a certain stereotype among some traditional manufacturers in 2016. But you can't do that with a fearful brand.
So we spoke to many clients locally and abroad and, as usual, they told us themselves what was so different about Aimtec. It's their sincere desire to solve any problem quickly and efficiently. "They help us become digital. And they do it fast," one CIO of a major German automotive company told us.
The new proposition "Be digital. Faster." then nothing stood in the way. Aimtec helps companies go digital and does it faster than the competition. Period.
It was clear that, as a software company from the Czech Republic, it still had to overcome a certain stereotype among some traditional manufacturers in 2016. But you can't do that with a fearful brand.
So we spoke to many clients locally and abroad and, as usual, they told us themselves what was so different about Aimtec. It's their sincere desire to solve any problem quickly and efficiently. "They help us become digital. And they do it fast," one CIO of a major German automotive company told us.
The new proposition "Be digital. Faster." then nothing stood in the way. Aimtec helps companies go digital and does it faster than the competition. Period.
Creatives
Designer Dima Strapchev took charge of the entire graphic system and we jointly equipped the company with a completely new, flexible visual identity. It still works after seven years.
You don't need a software company.
You need an ability company.
In 2022, we were asked to improve the brand, do a partial repositioning to make it work even better in communicating with CXOs in the global automotive industry.
Together we discussed the situation and issues of supply chain management in the new era. An era that is challenging the whole industry in a way that hasn't been seen before, thanks to trade and real wars, Covid and the advent of electric mobility, and tried to target and design Aimtec a little better.
Roman Žák, co-owner of Aimtec, opens the 20th conference Trends in Automotive Logistics with a refreshed Aimtec positioning
It came out as a logical truth - today, it's not a question of whether or not to have a digital factory, but how quickly and efficiently you can adapt to the challenges and changes that are and, more importantly, will be there.
Aimtec has been standing with the industry for over 25 years. It is therefore a firm part of it. It's a pleasure for us to be part of it once every few years.
Designer Dima Strapchev took charge of the entire graphic system and we jointly equipped the company with a completely new, flexible visual identity. It still works after seven years.
You don't need a software company.
You need an ability company.
In 2022, we were asked to improve the brand, do a partial repositioning to make it work even better in communicating with CXOs in the global automotive industry.
Together we discussed the situation and issues of supply chain management in the new era. An era that is challenging the whole industry in a way that hasn't been seen before, thanks to trade and real wars, Covid and the advent of electric mobility, and tried to target and design Aimtec a little better.
Roman Žák, co-owner of Aimtec, opens the 20th conference Trends in Automotive Logistics with a refreshed Aimtec positioning
It came out as a logical truth - today, it's not a question of whether or not to have a digital factory, but how quickly and efficiently you can adapt to the challenges and changes that are and, more importantly, will be there.
Aimtec has been standing with the industry for over 25 years. It is therefore a firm part of it. It's a pleasure for us to be part of it once every few years.