The engineering group 2JCP needed to strengthen its position for global expansion in modern energy and establish itself as a strong employer in two regions of the Czech Republic.

KONPLAN was looking for a way to position itself as an ideal employer in a hyper-competitive job market.

One of Europe's most important players in the nuclear power industry, ŠKODA JS needed to refresh its identity.

The successful software and consulting firm took on a new identity in 2017. And in 2023, it launched its facelift with a new key message to be better perceived at the automotive CXOs.

A complete rebrand of an established company is one of the most difficult marketing disciplines. Why? Because everything changes under people's hands.

From the garage to the world, but not becoming a corporation? ICT companies usually want to maintain their original culture even when they start to grow rapidly.

A brand for a law firm seems like a simple thing. Just take a "decent" font and you're done. No, you're not. A law firm is a business like any other and needs its own, real identity.

LabMedia Services is a small family-owned company growing rapidly in the segment of culture media for microbiology laboratories. They wanted to put themselves on the European map by leaps and bounds.

Safran Cabin is the local engineering and manufacturing branch of the French aerospace and military group Safran. They had changed the local brand three times - from Driessen to Zodiac to Safran. Logically, keeping proper brand awareness seemed a great problem.

One of the four global centers of Diebold Nixdorf needed to promote itself as an amployer of great potential. The task was to develop proper recruitment communication for their first time.

Developing a strategic marketing approach will provide a balanced combination of theoretical knowledge, practical applications and real-world examples.