Ve světě B2B, kde klasickou inzerci vaši zákazníci víceméně ignorují, má největší význam
Brand Management
Circle Line je strategická a kreativní agentura, která se specializuje na technologické a průmyslové společnosti připravené na expanzi – nebo které to již úspěšně dělají.
FRESH
NAŠE METODIKA
- Data: What do we know about our customers? (Customers’ values & experience)
- Data: What do we know about our market? (Market trends)
- Data: What do we know about ourselves? (Our values, position & vision)
- Data: What new ideas do we have? (Our innovations)
- Definition: Are we all heading in the same direction? (Strategic alignment)
- Definition: Will our business model still work? (Market position & business model)
- Definition: Do we change the brand or the product? (Brand / Product / Employer Brand definition)
- Definition: What must and can we achieve? (Campaign mission / targets)
- Design: How will it happen? What will we do? (Creative comms plan & HMG)
- Design: What will we say, and how? (Content)
- Design: What will it look like? (Design)
- Design: Are all the tools in place? (Applications)
- Delivery: Internal change (Internal branding, change management)
- Delivery: Building long-term relationships (Customer Brand building)
- Delivery: Sales and performance marketing (Activation campaigns)
- Delivery: Analytics, measuring, data (Monitoring, evaluation)
Data01 / 16
What do we know about our customers?
Customers’ values & experience
Cycle 1